An early mentor once described my approach as “marching to the beat of his own drummer.” That mindset has shaped my career ever since. I don’t default to convention. I focus on what connects, what resonates, and what moves people to act.

I’ve led multidisciplinary teams for Fortune 500 brands and worked hands-on in lean environments, always with the same goal: create clear, meaningful experiences that put the user first. My background spans print, video, digital, social, and data-driven personalization, giving me a full-stack understanding of how ideas become real in the world.

From complex press-ready print and emotionally driven video to early interactive web and large-scale personalized campaigns, I’ve evolved alongside the industry. I helped brands like United Airlines move from transactional communication to human storytelling across physical, digital, and social channels.

Today, my focus is brand narrative and creative leadership. I believe strong brands know what they stand for before deciding how to say it. Channels change. Tools change. The story doesn’t. My role is to align teams, platforms, and audiences around that core truth and deliver work that feels intentional, distinctive, and alive.