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Alvita is celebrating 100 years in the world of herbal teas. They started with their Alfalfa line and now have 8 herbal teas available. When they came to me for packaging design, they wanted to make sure that people could tell what the different teas were used for and make sure they stand out on a shelf amongst other tea brands. We came up with a color-coded system that did just that. We also made sure that consumers would understand it is organic and is only enhanced by the beautiful illustrations of the herbs.
We gave a nod back to the original hand-crafted logo on the Alfalfa box. As well as told the history of the company.
