Dealing with a cable company should be easy, not a chore. Enter My Optimum.
An app that was created to give customers a place to pay their bill,
check out their home network and fix issues right when they happen. Without the need to call in.
My Optimum was created to unify how customers manage their relationship with Optimum across connectivity, billing, and support. Prior to launch, these interactions were fragmented across multiple touchpoints, creating friction at moments when clarity and confidence mattered most.
The goal was to design a single, intuitive experience that empowers customers to understand, control, and troubleshoot their home network on their own terms, while establishing a scalable foundation for future services and growth.
I partnered closely with a peer Design Manager and the Director of UX to shape the overall experience vision for the My Optimum App. Together, we led a multidisciplinary design team consisting of two Design Managers, a Level 2 Designer, and a Level 3 Designer, collaborating across strategy, systems, and execution.
Within this structure, I led visual and interaction design across the platform, guided the evolution of the design system, and ensured consistency and quality across all customer-facing experiences. I worked hands-on with senior and mid-level designers to develop user flows, component libraries, and final delivery files in Figma, while partnering with product and engineering to align experience goals with agile delivery.
The app was designed and launched in under a year and has since transitioned into a mature optimization phase. Each sprint is evaluated collaboratively to identify opportunities to introduce new features, refine existing flows, and strengthen the system to support future experiences.
