“He marches to the beat of his own drummer” – Ms. Wilcox High School Art Teacher to my father around 1993.

I have lived by that since the day I started creating. I am not traditional in my way of thinking. I will do whatever it takes to connect with an audience and I bring that to all of my creative endeavours. Whether it is running a 10-12 person team for a Fortune 500 client or part of a two person team internally, I always focus on what is best for the end user and deliver the best possible messaging and experience.

My experiences are vast and I believe in always learning and teaching along the way. I have experienced the transformations and embraced the new ways of working with every advancement. When I first got out of college in 1999 I mastered what it meant to be a print designer – from ideation to complicated (sometimes 12-15 color) press ready mechanicals. 

From there, I learned video production and how to edit with emotion. Final Cut 7 was my original editing software of choice but lately you will find me behind the knobs of Premiere.

My next journey was web experiences. It was the early oughts so Flash was king. I learned what it took to make dynamic content and how to communicate with databases and call custom content based on the user. And my love for personalization was born.

I took this love of personalization back to print with the onslaught of digital printing. I helped create a completely personalized experience for the United MileagePlus community by way of their welcome kits. We were able to talk to them as humans rather than just a status. I love to describe the process as a printed site. Each page had multiple points of personalization based on data gathered from 5 different sources.

After that, Social Media became the next big thing. I worked with United to shape their connections with their customers on all of their platforms. Even being the first airline to us Snap Ads to announce a new level of service. From calendar planning, evergreen content, live updates to surprise and delight campaigns, they were able to up their game. 

Now, my love is in complete storytelling. I fully believe that there should be a guiding narrative in a brand’s life. The delivery of the message is just a tool. Knowing what you stand for is the core. The voice may change based on the audience but should always lead to something bigger.